Modern business is all about building a long-lasting relationship with your customers. Connecting with them on a human level and providing value that goes beyond your product and services.
And the key to all good relationships is communication — just ask any married couple.
But to communicate with your English customers, you need to do more than speak their language. You also need to understand their history, values, culture and traditions.
That’s where an English translator and copywriter like myself comes in.